findXtra - Google AdWords - PPC

findXtra - from £50* a month plus one off setup from £40*.

This solution is based around Google AdWords - otherwise known ad PPC (pay per click) or "Sponsored Links".

This is the ONLY way to achieve listings on Google immediately, and is the ONLY way to guarantee listings on Google at all.

AdWords will work well, and be cost effective, for the vast majority of our clients. It is how Google earns its money, and so you can be confident it will work well for as many different businesses as possible - anything else and Google would not be maximising their own income!

By using us to set up and manage your AdWords campaign you can be confident that you will receive the maximum number of relevant visitors possible for the budget you have available.

How it works:

• We define (with help from yourselves) a list of highly relevant targeted words and phrases.
• We create one or more Google "adverts", known as AdWords (3 short lines of relevant wording).
• We define (with your input) budgetary limits - both in terms of the maximum "cost per click", and maximum daily budget.
• When someone searches Google for one of your words or phrases (or something similar) your AdWord will appear (subject to adequate budget).
• If someone clicks on your AdWord, they are sent to your site - and you pay for a "click".

Our Service:

• We deal with the set up of the scheme.
• We regularly monitor results and expenditure.
• We make any changes to phrases you require or we consider necessary.
• We make any changes to budget (cost per click or total daily spend) that you may require.
• We create a report at the end of each month that provides full details of your expenditure for the month on a phrase by phrase bases. We email you a copy and send a hardcopy by post.

Advantages of AdWords:

• Be found on Google (and partner search engines) from day 1 - guaranteed.
• Be found with precisely the phrases you want to be found with - no "optimisation" necessary, and can target more phrases than optimisation alone ever could.
• No minimum contract.
• Can "pause" expenditure at any time (for example if too busy to take on more work).
• Flexible budget - increase or decrease on demand.
• Flexible phrases - we can add or delete phrases at any time as required.
• Cost effective means of bringing in business for most business sectors.

Our fees:

• £40* one-off set up per AdWord (utilising as many phrases as required).
• A monthly management fee: a percentage of your actual expenditure with Google (on a sliding scale and subject to a minimum of £10*).

Google fees and payment method:

• Maximum spend will vary with your agreed budget. There is no guarantee that you will spend your full budget (as this depends on how many people search for your phrases).
• Your AdWords will not display 100% of the time if your budget is not sufficient to cover all available "clicks" (this is how budget is respected).
• We pay Google for your AdWords, and you pay us - monthly in advance by credit card. Card charge is an estimate of expenditure, future card charges adjust for any differences between actual expenditure and that charged in advance. Our management fees are also included in the credit card charge.
• If you are unable to provide a credit card, we can accept payment in advance by standing order, but this does make both accounting and change of budget more difficult to manage.

 *All prices are subject to VAT.